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Digital Strategy and SEO Resume
Josh Millrod
Brooklyn, NY
josh.millrod[at]gmail[dot]com
WHY ME?
I have a passion for creating unique strategies for challenging situations. My clients have ranged from Brooklyn hipsters trying to build blog traffic to Fortune 500 companies wanting to give their customers “more manly” search results. In past campaigns, I have optimized popular CMS’s, rebuilt sites from the ground up and created a following for clients using social media. I’ve learned that no two SEO campaigns are alike and SEO strategy is an art form. There is no such thing as a tried and true method.
EMPLOYMENT
Weiden+Kennedy
Digital Strategist
May 2009 - Present
Clients: Old Spice, Nokia, ESPN, Tanqueray, Nike, Benihana
- Top Secret
thehappycorp global
Digital Strategist
May 2008 - April 2009
Clients: Old Spice, MoMA, LVHRD, Datamotion, Illuminated World, Amy’s Babies
- Wrote strategy briefs and oversaw their execution for marketing campaigns
- Consulted on SEO friendliness for IA and coding on new site builds
- Lead keyword and market research projects
- Rebuilt Wordpress, static HTML and flash sites to increase spiderability
- Conducted link research and managed linkbuilding campaigns
- Authored and managed Google AdWords campaigns
- Used Google Analytics and Google Website Optimizer to track site performance and optimize user experience
- Managed social media promotion campaigns on Facebook, Myspace, Twitter and niche social networks
Positive Vibes SEO
SEO Consultant and Blogger
April 2008 - Present
Clients: Impose Magazine, eNeighborhoods (Coldwell Banker, Century 21 and ERA)
- Taught editorial staff basic SEO skills for online journalism including headline and copy writing and creating effective meta-descriptions (Impose)
- Optimized Wordpress CMS to increase overall site rankings and page specific rankings (Impose)
- Developed social media strategies for Twitter, StumbleUpon and Digg (Impose)
- Consulted on development and implementation of system to dynamically generate sitemaps, robots.txt files and SEO-friendly URLs (eNeighborhoods)
- Write an SEO strategy blog and contribute to Search Enging Journal, one of Advertising Age's Top 10 Marketing and Media blogs.
Manhattan Professional Group
Marketing Assistant
August 2007 - May 2008
- Optimized a website by altering copy and design which doubled backend conversions and raised homepage conversions from 40% to 60%
- Created email autoresponder sequence and Google Adwords campaign increasing overall profitability by over 400% between August and November
- Researched and wrote reports on business topics
- Compiled and analyzed demographic data to inform marketing initiatives
Fanatical Marketing
Marketing Assistant
June 2007 - August 2007
Clients: Sony BMG and UBL
- Researched potential online affiliates and coordinated outread for Sony's Musicbox video player
- Analyzed campaign effectiveness using Media Metrix
Drillteam
Marketing and Research Intern
June 2007 - August 2007
Clients: Target, Nestle, Virgin Mobile, Virginfest and Neimann Marcus
- Wrote copy for activities to energize online teams to promote products
- Researched target markets for new initiatives
- Prepared campaign PowerPoint presentations for clients
Girlie Action Media and Marketing
Intern
February 2007 - May 2007
Clients: Wu-Tang Clan, They Might Be Giants and Microsoft Zune
- Assisted with PR campaigns by writing and editing press releases
- Researched targets for press and marketing outreach.
TESTIMONIAL
I can say in all confidence, Josh will be one of the best assets for any company he works with. His versatility, both in actual copywriting and in his capacity for developing unique, powerful, and very useful business strategies, is incredible.
Within the first two weeks he was working for me, he increased our back-end conversion rate by over 200%... and that was before he had an intimate knowledge of our offer!
He is an excellent direct marketing copywriter for the Internet (sales letters, email blasts, etc.), creating sales letters that have converted as high as 15%.
And in the case that he has no experience in a specific skill, he can pick it up in no time at all. Believe it or not, I really don't have anything bad to say about him. Deciding to work with Josh is a no-brainer.
Mitch Van Dusen
Director Of Marketing
Manhattan Professional Group
EDUCATION
Bachelor of Music in Trumpet Performance and Certificate in Journalism
Indiana University, Bloomington, IN
Graduated December 2006